Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s

Date: 26 April, 2021

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On the back of the ‘Mrs Higgins’ Christmas campaign last year, we wanted to create some more magic for Woodie’s for Summer 2021. Our task was to capture the positivity of the season as well as demonstrating an example of how people love where they live.

We know that as summer approaches people look forward to the longer days and brighter weather with a real sense of optimism. We wanted to capture this spirit as part of our campaign.

Our film tells the story of one little boy, Liam, who is giving his new best friend a tour of the most fantastical parts of his garden; from a treasure trove of old coins to a hotbed of crocodiles and hot lava. Making his way past the washing line he stops at a raised bed and we realise his new best friend and the listening party is a single yellow flower, which Liam carefully plants in his very own act of homemaking.

The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The rest of the team tapped into the shoot via a secure live feed, including director Mark Albiston all the way from New Zealand.

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Rothco Hoping to Sharpen a Few Pencils

Date: 23 April, 2021

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Rothco are delighted, and very humbled, to reveal we’ve been shortlisted for The One Show in 22 categories for 6 very different campaigns that range from helping homeless veterans, to stopping Irish men fry at Barbecues, to making speech therapy more fun! Obviously, being shortlisted isn’t a sure sign we’ll win a pencil or two, that’s a bit premature  – but it does have us thinking maybe we should buy a new pencil case!

Saylist leads the field with 13 nominations for the innovative speech therapy tool for kids we developed with Warner Music Group, followed by Sea Green for the IRFU, Sleeping Flags for O.N.E., Alcatraz Unlocked for Identv, Don’t Cook Yourself for The Marie Keating Foundation and, for the record, The Valley of Vinyl for Dublin Vinyl. Our heartiest congratulations to all involved. It’s lovely to see great homegrown work recognised on the world stage.

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Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s
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Don’t Cook Yourself launches for Marie Keating Foundation
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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders

Date: 25 March, 2021

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Saylists’ is a collection of playlists launched exclusively on Apple Music, aimed at augmenting the speech therapy experience for young people through the power of music and technology. The custom-built Saylists feature tracks like ‘Don’t Start Now’ by Dua Lipa for the ‘D’ Playlist, ‘Good As Hell’ by Lizzo for the ‘G’ Playlist and ‘Right Here, Right Now’ by Fatboy Slim for the ‘R’ Playlist.

Rothco developed the original algorithm to analyse the lyrics of any song – looking for repeating patterns used to train specific speech sounds. Using the algorithm, Apple Music analysed song lyrics, across the 70 million tracks in its catalogue to isolate songs with significant patterns of repetition. Finally, 173 songs were chosen by Warner Music and speech and language therapist Anna Biavati-Smith to create the initial 10 ‘Saylists’.

 

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Don’t Cook Yourself launches for Marie Keating Foundation
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Don’t Cook Yourself launches for Marie Keating Foundation

Don’t Cook Yourself launches for Marie Keating Foundation

Date: 20 August, 2020

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Rothco are proud to unveil our latest work with the Marie Keating Foundation, entitled ‘Don’t Cook Yourself’.

As BBQ season hit Ireland, most people don’t realise that on a hot, high UV day your unprotected skin can burn than you cook most BBQ foods. And, unlike your barbecue, you won’t know you’re burning until it’s too late. It only takes minutes to get cooked by the sun – even in Ireland – and every sunburn dramatically increases your risk of skin cancer. And the last thing you want is a BBQ to die for.

If you have been burned, or you’re worried about a suspicious looking spot on yourself or someone else, here are some additional resources to help you know what to look out for.

 

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Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s
26th April 2021

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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
25th March 2021

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The Toughest Summer with AIB Out Now

Date: 23 July, 2020

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How do we keep the bonds that tie the community together alive when the pitches are empty and the games un-played? Proud to release our new film The Toughest Summer as part of our new series with AIB #TheToughest.

Now in its seventh year, The Toughest is an all-encompassing GAA platform that represents county players, club players, coaches, volunteers, fans and committee members who keep the sport alive. However, it was forced to take on a new significance in 2020 as they faced their toughest ever summer due to the impact of COVID-19.

Ray Swan, creative director at Rothco, part of Accenture Interactive comments: “Documenting the GAA in a time when there are no games – right through the summer, from the deserted pitches, right through to the tentative return to training. It’s not a COVID-19 story – it’s a GAA story. It’s a story about the bonds that tie the community together. Bonds that, when tested, become even stronger.”

We will be releasing five online episodes, one every week from today, with the documentary to be broadcast in late August. A big thank you again to AIB and a huge congratulations to all the team in Rothco who worked on the project.

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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
25th March 2021

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White Claw launches in Ireland & UK

Date: 24 June, 2020

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We are very excited to be launching White Claw Hard Seltzer across the UK and Ireland today.

Having worked on the brand since its inception in the US, we are so proud to see how much it has grown.

Delighted to finally kick things off closer to home. Check out the film here or head to White Claw for more details.

 

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26th April 2021

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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
25th March 2021

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‘The Book That Grew’ Wins Two Gold at The One Show

Date: 18 June, 2020

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Another incredible win for AIB. Honoured that our project ‘The Book That Grew’ for AIB Bank just took home two gold pencils and three merits at The One Club for Creativity Awards. A big congratulations to all the the team involved.

See full details of the awards below:

Gold

Rothco, part of Accenture Interactive / Dublin Craft – Printing & Paper Craft AIB The Book That Grew – Gold

Rothco, part of Accenture Interactive / Dublin Craft – Printing & Production AIB The Book That Grew – Gold

Merit

Rothco, part of Accenture Interactive / Dublin Branding – Corporate Communications AIB The Book That Grew Merit

Rothco, part of Accenture Interactive / Dublin Data Visualization – Static or Dynamic AIB The Book That Grew Merit

Rothco, part of Accenture Interactive / Dublin Craft – Printing / Production AIB The Book That Grew Merit

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Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s
26th April 2021

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23rd April 2021

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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
25th March 2021

Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders

The Book That Grew wins at D&AD Awards

Date: 12 June, 2020

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Honoured to announce that our project for AIB – ‘The Book That Grew’, just picked up a Graphite Pencil in Typography, at the D&AD Awards. We’d like to say a huge congratulations to AIB and all the team at Rothco who were involved.

Check out the film for The Book That Grew here, and see a full list of winners at the D&AD Awards over on their website.

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26th April 2021

Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s

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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
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Rothco’s Guide to Coping with a Quarantween

Date: 7 April, 2020

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After the success of the first ‘official’ handbook on “How to Handle Bored Kids at Home”, Rothco’s own Annika & Ciara have put together a super ‘scientific’ guide on keeping bigger kids amused during the lockdown; “How to Cope with Quarantweens”.

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Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s
26th April 2021

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Rothco Hoping to Sharpen a Few Pencils
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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
25th March 2021

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Rothco’s Guide to Handling Bored Kids

Date: 20 March, 2020

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In an attempt to keep our community sane, Rothco’s own Annika & Ciara have put together a super “scientific” and “official guide” to helping bored children across the country. With schools out and an entertainment drought ensuing, these games and tasks could be a help.

For all the parents working from home, this one is for you. Stay strong.

Read the helpful guide in full here: Rothco’s Officialish Tips & Hints

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Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s
26th April 2021

Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s

Rothco Hoping to Sharpen a Few Pencils
23rd April 2021

Rothco Hoping to Sharpen a Few Pencils

Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders
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Warner Music and Rothco Launch Saylist on Apple Music to Help People with Speech Sound Disorders

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